Thousands of Miles Rally: Quest for Asian Tribute
Time: February 1, 2015 through May 1, 2015
Tour from different countries of Asia, to find the best of Asian tribute through earth, seed, handicrafts, silk, cuisine, ethnic
clothing, pottery, heritage, species etc which portray the five senses along the journey , finishing at the EXPO in Milan.
These will be showcased at JooMoo’s Corridor of Five Senses
Use social media as the mainstream platform
Corporate Partnership with China Tour, Tencent Outdoor
Establishing thematic scope with a network of Asian portals
Collaboration with search engines such as google and baidu to establish adword frequency
Asia’s major websites/portals, wechat, sina, tencent, facebook, blogs, and corporate websites, Tencent Outdoor, China
Tour,CCTV, Travel Channel, major automobile brands and more Expected Results:Enhance the knowledge and
participation of automobile users towards JooMoo Asian Tribute Pavilion Showcase of more attractive Asian Tributes
at EXPO Milano 2015.