EXPO 2015 Movie《Holiday in Milan》
Theme：Love, Romance, Lifestyle, Shopping, Leisure, Travel
Location: Being City of Fashion and City of Romance, Milan is the perfect location to film a love story “Holiday in
Milan”.Both director and actor/actresses would be selected from Asia, with story surrounding the city’s best spots,
food, shopping,thus enhancing the tourism in Italy. Various product placement can be used in the movie to promote
Theme Press Conference：Press conference can increase the visibility of EXPO. A series of press conference include:
Theme conference, premiere.
Medium：2500cinemas in China with 25000 screens, internet screening, 400million young Chinese viewers.
Organizer：JooMoo “Holiday in Milan” Committee
Co-Organizer：Italian Tourism Board, Milan City Government, Milan EXPO Committee, Southern China Airlines,
Hong Kong-China Tour, Movie Distribution Agency
September~October 31, 2014 Script Synopsis
November~December 31, 2014 Script Preparation
January~March, 2015 Shooting
March~April 30, 2015 Post Production
May 2015 Premiere
Expected Result：Boosting Italian tourism; let more people know more about EXPO and through the movie to visit
EXPO and Milan. EXPO ticket and movie ticket shall be packaged as one to increase the sales of EXPO tickets.
Budget: 6 million EURO