Expo Events

EXPO 2015 Movie《Holiday in Milan》

Theme:Love, Romance, Lifestyle, Shopping, Leisure, Travel

 

 

 

Location: Being City of Fashion and City of Romance, Milan is the perfect location to film a love story “Holiday in 

Milan”.Both director and actor/actresses would be selected from Asia, with story surrounding the city’s best spots,

food, shopping,thus enhancing the tourism in Italy. Various product placement can be used in the movie to promote 

branding.

 

 

Theme Press Conference:Press conference can increase the visibility of EXPO. A series of press conference include: 

Theme conference, premiere. 


 

 

Medium:2500cinemas in China with 25000 screens, internet screening, 400million young Chinese viewers. 


 

 

Organizer:JooMoo “Holiday in Milan” Committee 


 

 

Co-Organizer:Italian Tourism Board, Milan City Government, Milan EXPO Committee, Southern China Airlines, 

Hong Kong-China Tour, Movie Distribution Agency

 

 

 

Implementing Period: 


September~October 31, 2014            Script Synopsis

 

          November~December 31, 2014          Script Preparation

 

          January~March, 2015                  Shooting 


          March~April 30, 2015             Post Production

 

          May 2015                        Premiere   


 

 

Expected Result:Boosting Italian tourism; let more people know more about EXPO and through the movie to visit

 EXPO and Milan. EXPO ticket and movie ticket shall be packaged as one to increase the sales of EXPO tickets.

 

 

 

Budget: 6 million EURO


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