Expo Events

Cultural Ambassador Program

Overview:Recruit individuals with international influence as cultural ambassador (not more than 10), such as Zhang Ziyi to spread the mission of EXPO. These can be from culture, art, environmental and movie industry


Method:Press Conference、TV Series Program、Open public voting、Roadshow。


Medium:EXPO Opening Exposure、Participation at JooMoo Pavilion themed events、Mainstream TV station in every country and press media


Partners:Agency companies and media


Implementing Period:2014.10.20-2015.3.30


Expected effect:(1)Increase the exposure of EXPO through public influence of Cultural Ambassador in each country


                   (2)effectively promote contents of events to attract media attention




Budget:RMB 5~8million

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